Credibility in action.
Knowing that VitaMix blenders are used by top chefs and are also endorsed by the Culinary Institute of America is reassuring when purchasing one of the top of the line products. See VitaMix blender product details here.
VitaMix blenders are well known and respected, and in come cases even “loved” by many foodies. With a VitaMix Blender you know it will get the job done what ever the task.
Here is a Best Blender article, "Why to buy a high speed blender".